Facebook Marketing During a Crisis

Covid-19 Facebook Marketing Support

Hi there, and welcome to this blog post that is unlike any blog post I’ve ever written before. In times like these, that are uncertain, unpredictable and downright scary – it can be incredibly hard to focus on your own business. With so many distractions and the health of yourself, your family and your friends a priority you’re allowed to say – ‘I don’t know what to do’.

The fact is, I’ve been saying this to myself for the best part of a week and a half. I came to the conclusion that it’s ok to not be ok. And that’s why I wanted to write this blog post.

To let you know that it’s understandable. That it’s emotional. That it’s ok to be angry and frustrated. 

We hear you. I hear you. 

It took me a week to write this blog post. To get through the haze of unknown and uncertainty. Full transparency, I’ve spent many a morning staring at this exact blank screen this blog post is on (or curled in a ball under the desk thinking about it) and I’m glad that I can finally publish it in full for you to consume. Because I think you will get some value out of it.

I’ve broken this blog post into sections that you can click below and navigate straight to:

Facebook Marketing Online Workshop Series

I’ve been trying to think how I could possibly provide any sort of value during this period given that people are doing it much more tough than me and no one, let alone little old me, has any experience with dealing with such an environment.

I created the below Facebook Marketing Series to help people with specific challenges they might be facing in their business right now. It won’t help solve everything, but it might just give you some value that you can implement to make things a little easier during this period.

The sessions are structure to deliver 100% value, and:

  • DO NOT contain sales pitches or promos for guru programs
  • Give you actionable steps
  • Contain free downloads and worksheets
  • To be watched live or via replay

Online Workshop #1: Targeting the right audience with Facebook Ads

When: Tuesday 7th April
Time: 6:30pm (AEST)
Where: From your home – delivered live online!
Cost: FREE!
Who is it for?: People that aren’t sure where to find their ideal customers and are guessing when it comes to adding interests and demographics in their advertising campaigns

In this webinar you will learn:

  • How to think about your audience and WHO it is that you’re actually targeting
  • How to retarget people
  • The types of audiences that are available to you
  • How to have a conversation with your desired audience

#2: How to take online orders via Facebook Messenger

When: Wednesday 8th April
Time: 12:30pm (AEST)
Where: From your home – delivered live online!
Cost: FREE!
Who is it for?: People that need to take orders for products or services in a simple, easy to use format through Messenger apps.

In this webinar you will learn:

  • Why Facebook Messenger is critical for your business
  • Creating a seamless ordering experience
  • Where to start with an online order service
  • PLUS – Get my free ordering template to use in your business straight away

#3: Creating engaging videos for Social Media

When: Wednesday 8th April
Time: 6:30pm (AEST)
Where: From your home – delivered live online!
Cost: FREE!
Who is it for?: People that have limited budgets and resources but need to create inspiring and engaging videos for their business.

In this webinar you will learn:

  • What type of videos you need to be creating.
  • Which tools to use to save you time and money.
  • How to use each tool with a live demonstration.
  • How we make the most of our videos we create.

#4: The right Facebook Ads Funnel for your business

When: Thursday 9th April
Time: 9:30am (AEST)
Where: From your home – delivered live online!
Cost: FREE!
Who is it for?: People that aren’t sure how to follow up properly and use the Facebook Advertising system properly

In this webinar you will learn:

  • Why a Facebook ‘sales funnel’ is critical for your business.
  • Why no ONE single sales funnel is the same.
  • How to target each stage of the funnel.
  • PLUS – Get my Free Facebook Ad Funnel Template

#5: Creating effective once-off Facebook Ad campaigns

When: Thursday 9th April
Time: 12:30pm (AEST)
Where: From your home – delivered live online!
Cost: FREE!
Who is it for?: People that need to get a campaign out there to potential customers ASAP!

In this webinar you will learn:

  • How to communicate during this uncertain time.
  • Who you should be targeting.
  • How to create a Facebook Ad Campaign.
  • PLUS – Get my Free Facebook Ad Messaging Checklist

#6: How to use Facebook Messenger to stay connected with customers during a crisis – and beyond

When: Thursday 10th April
Time: 6:30pm (AEST)
Where: From your home – delivered live online!
Cost: FREE!
Who is it for?: People that need to re-connect, reach new and retain communication with their customers over time.

In this webinar you will learn:

  • Why Facebook Messenger can be critical to your business during a crisis.
  • The tools to use to make the conversation easy.
  • How to maintain the conversation over time.
  • PLUS – Get my Free Facebook Messaging Template to install and use right away.

Marketing offers from around the web

I’ve gathered the below offers from programs and businesses that are offering free or discounted offers during this pandemic. Most of them are applicable to anyone around the world, but make sure to check and discover if they’re right for your business.

Digital Mentoring with a Facebook Expert for $25

You can get 2 hours 1-on-1 mentoring with a Facebook Ads Expert as part of the Government’s ASBAS Digital Mentoring Solutions program. The session is delivered online via Zoom from the comfort of your own home. You get a recording of the session as well as a detailed action plan on what to do next. This is only valid for businesses with an ABN in Victoria and not applicable for not-for-profits. 

Facebook Advertising Grants

Facebook is giving away free advertising credits to eligible businesses in the coming weeks. The exact details are still to be confirmed, but sign up for updates at this link here to be notified once they’re available.

Google Advertising Credits

Google has announced they will be giving away $340 Million worth of ad credits over the coming weeks. You must have an active account with them before and the credit can be used across all properties like search, Youtube and display advertising. More info and when to expect your credit here.

Two Months Free Adobe Creative Cloud

Adobe are crediting existing customers with two months free of their packages. To be eligible, you need to be an existing paying customer and you need to go through the process of attempting to cancel (but don’t) to be offered the free 60 days. This blog post breaks the process down really well.

Three Months Free Mailchimp

Mailchimp are giving customers 90-days free paid Mailchimp to eligible sectors that have under 25 employees. You need to apply for the package – you can do that here.

Loom upgrades for free

Loom is a great screen recording and video sharing program that can be accessed directly from your browser. They have removed any limits on recording and cut the price of their pro packages as well. Find out more on their response here.

Free Dropbox upgrades to Non-profits

Dropbox have opened up their easy file sharing service with a free offer to all non-profits that are focusing on fighting the Covid epidemic. Apply for the free account here.

Free Hootsuite to manage Social Media

Hootsuite makes it easy to schedule, publish and monitor social media while amplifying your content marketing efforts. They’re offering their Professional plan for free until July 1st. Get started and sign up for free here.

We’ll be launching more online training programs to help support you during this crisis. Sign up below to be notified.

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