23 Oct Facebook Advertising Resources for Small Businesses
We know that when businesses start their Facebook Advertising journey, it can initially be very overwhelming.
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We’ve created this list of tools and programs that helped us push through that overwhelm and provide resources that have ensured out campaigns are effective.
Use it as you see fit. The resources mentioned below help us every day and you deserve to know which ones are the best.
Some are free, some have a small monthly fee but you can guarantee we have tried and tested them and have got results with them.
Full Disclosure: Some of the below tools and resources are affiliate links to products that we highly recommend and have used before or currently still do. At no additional cost to you we will receive a commission if you decide to purchase them. We’re happy to answer any questions on the below products if you’re not sure about them or need clarification from someone that has used them before.
This is our list of our ‘go-to’ list of Facebook Advertising resources.
Facebook Pixel Installation guide
How to install the tracking code needed to track, measure and re-target websites browsers.
How to setup Facebook Custom Audiences
Once you have your Facebook pixel installed, you need to create audiences so Facebook can start populating them for you once they are triggered.
Facebook Pixel Helper
This Google Chrome extension helps you determine if your own Facebook Pixel is firing correctly. It also helps competitor analysis to see who is likely to use Facebook Advertising as a marketing channel.
Facebook grid tool to check text
Facebook has a strict ‘No more than 20%’ rule on text across images and video thumbnails. This tool will help you determine if you have too much text on your image and define what counts and what doesn’t as text on an image.
Facebook Success Stories
This area contains case studies for different industries, goals and countries around the world to see how you can use best practice advertising to get the results you’re aiming for.
Leadpages
Leadpages is our preferred landing page generator that helps us easily and efficiently creative high converting landing pages for our Facebook Advertising campaigns. Lead pages links directly with most email and CRM services to help you track signups and deliver targeted information.
Hosting
We use Siteground as our preferred web hosting provider. They meet the big 3 as far as our hosting needs go – reliability, service and price. Their prices start from $4.95 per month and they’ll help you get off the ground for free if you’re transferring in from another service.
Email Marketing
We love Facebook Advertising, but we would never rely on just the one marketing channel for our business. We still believe that Email marketing can play an amazing role in your business if done properly. Below are some of our favourites that cater to different needs and budgets.
Free to begin with but we highly recommend upgrading to their paid system to help ensure email deliverability.
A fully dedicated customer management and email marketing program. You can track leads, up-sell, cross-sell and do all sorts of advanced features. If you have different services, lists and offers then Activecampaign is the most user friendly program out there we have found.
A new program that has gained a lot of traction in the online marketing world. It combines directly with Leadpages (see above) and allows you to easily setup email sequences and triggers in a drag & drop system.
CANVA
The easiest system to quickly and easily create images that can be used across Facebook Advertising.
YOUTUBE DIRECTOR
Sometimes you just don’t know how to structure or start that video advertisement. Youtube director takes the stress out of that process by giving you step-by-step directions for a range of different videos.
YOUTUBE ROYALTY FREE MUSIC
Facebook has a built-in feature that can prevent and penalise you for using copyrighted music. Make sure you are always staying on the right side of copyright law by using the range of royalty free music sourced by Youtube.
UNSPLASH
Good stock images can be difficult to come by but Unsplash gathers skilled photographer’s photos from around the globe in a range of categories. If you can, give a tip of the hat to the photographers with a credit, they’ve put in countless hours to give you access to some of their best work.
FACEBOOK STOCK IMAGES
Facebook actually has a library of royalty free images you can use for your own advertisements. You can browse the library once you’re in the ad creation process by searching for what’s available.
CAMTASIA
We use Camtasia for all our screen recording and editing process. Their editor is actually incredibly user-friendly to use, regardless of whether you’re integrating with a screen recording or not.
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Setup a new Facebook Messenger Chatbot in 20 Minutes
Here is how to set up a Facebook Messenger Chatbot in under 20 minutes to get it up and running.
The ideal audience size for Facebook Ads: Updated June 2019
What is the ideal audience size for Facebook Ads
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What the Fab 5 can teach you about Facebook Ads
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Facebook Advertising Updates You Should Know About – July 2018
Facebook has again made a suite of changes to their platform with new features
Facebook now lets everyone see every active Facebook Ad a page is using
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Facebook Benchmarks and Metrics you need to pay attention to in 2018
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Getting your first Facebook Advertising client and growing your Facebook Ads Business
How to secure your first Facebook Ads client and grow your Facebook Advertising business
Steps to prepare for the GDPR and Facebook Policy changes
We’ve compiled this handy resource guide that presents the information we’ve compiled about the GDPR and how it affects businesses that market online, particularly on Facebook.
Advertising Updates – March 2018
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Sales Funnel Templates
These funnel templates are a great start and they’re ideal if you just don’t know how to lay out a system that allows you to be in front of the right people.
Facebook Advertising Predictions for 2018
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A Year In Review: Facebook Advertising Changes in 2017
This article covers some of the major Facebook Advertising changes that have impacted advertisers in 2017
Facebook Advertising Updates: December 2017
The past month has been a big month of updates for Facebook Advertising Updates towards the end of 2017
Naming Conventions for Facebook Ads
In this article, I break down how I name Facebook Ads and arrange all levels of a campaign so I can easily keep track of their results.
How to have an immediate impact with Facebook Advertising
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From humble online store, to $20 Million in 4 years
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Facebook Advertising Resources for Small Businesses
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Optimising Facebook Advertising Conversion Campaigns to Get Results for your business
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Case Study: Just Believe Fit
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How to customise Facebook Ads Reports and Columns
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The Best Facebook Advertising Blogs and Podcasts
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Setting Up A Facebook Advertising Sales Funnel
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New Advertising Options for Physical Based Businesses
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How to find the right audiences to target with Facebook Ads
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How to make the most of comments, shares and likes on your ads
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How to navigate the new Facebook Analytics feature
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How much should you spend on Facebook Ads
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Facebook Advertising and Facebook Live – Podcast Interview
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How to drive a closer relationship using Facebook Messenger
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How to set up Facebook Collection Ads
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How to set up Facebook Offers
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4 Steps To Successful Facebook Ads
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7 Ideas To Use On Facebook Live
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Creating social media content in a ‘boring’ industry
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Why you should be skeptical of Facebook Ads
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The Content Solution
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7 Reasons you struggle to find content for your Social Media
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How to set up Facebook Custom Audiences
The sweet spot for Facebook advertising is when you can re-target your custom audiences to starting seeing some amazing results from your Facebook advertising.
How to find the right social media agency for your small business
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13 Free Facebook Resources You Didn’t Know Existed
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Why we’re excited about Facebook Messenger Ads (and you should be too)
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5 Steps to Starting a Social Media channel properly
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How to Set up Facebook Canvas Ads for Success
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How to use Facebook Lead Ads in your business
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The key to your Facebook Advertising Strategy
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How to run a competition on Facebook
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Verify your Facebook Page in 3 Steps
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How to Schedule Social Media for Christmas and New Year
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User friendly Social Media Competition Ideas
Engaging with your fans and running competitions on social networks is becoming easier than ever. With both Twitter and Instagram now allowing access to chat back and forth with fans via private message means that not only can you swap information about the competition details, it means you’re allowed a more intimate chat with your customers.
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