23 Oct Facebook Advertising Resources for Small Businesses
We know that when businesses start their Facebook Advertising journey, it can initially be very overwhelming.
Skip to section: Facebook Advertising Resources | Marketing | Creation
We’ve created this list of tools and programs that helped us push through that overwhelm and provide resources that have ensured out campaigns are effective.
Use it as you see fit. The resources mentioned below help us every day and you deserve to know which ones are the best.
Some are free, some have a small monthly fee but you can guarantee we have tried and tested them and have got results with them.
Full Disclosure: Some of the below tools and resources are affiliate links to products that we highly recommend and have used before or currently still do. At no additional cost to you we will receive a commission if you decide to purchase them. We’re happy to answer any questions on the below products if you’re not sure about them or need clarification from someone that has used them before.
This is our list of our ‘go-to’ list of Facebook Advertising resources.
Facebook Pixel Installation guide
How to install the tracking code needed to track, measure and re-target websites browsers.
How to setup Facebook Custom Audiences
Once you have your Facebook pixel installed, you need to create audiences so Facebook can start populating them for you once they are triggered.
Facebook Pixel Helper
This Google Chrome extension helps you determine if your own Facebook Pixel is firing correctly. It also helps competitor analysis to see who is likely to use Facebook Advertising as a marketing channel.
Facebook grid tool to check text
Facebook has a strict ‘No more than 20%’ rule on text across images and video thumbnails. This tool will help you determine if you have too much text on your image and define what counts and what doesn’t as text on an image.
Facebook Success Stories
This area contains case studies for different industries, goals and countries around the world to see how you can use best practice advertising to get the results you’re aiming for.
Leadpages
Leadpages is our preferred landing page generator that helps us easily and efficiently creative high converting landing pages for our Facebook Advertising campaigns. Lead pages links directly with most email and CRM services to help you track signups and deliver targeted information.
Hosting
We use Siteground as our preferred web hosting provider. They meet the big 3 as far as our hosting needs go – reliability, service and price. Their prices start from $4.95 per month and they’ll help you get off the ground for free if you’re transferring in from another service.
Email Marketing
We love Facebook Advertising, but we would never rely on just the one marketing channel for our business. We still believe that Email marketing can play an amazing role in your business if done properly. Below are some of our favourites that cater to different needs and budgets.
Free to begin with but we highly recommend upgrading to their paid system to help ensure email deliverability.
A fully dedicated customer management and email marketing program. You can track leads, up-sell, cross-sell and do all sorts of advanced features. If you have different services, lists and offers then Activecampaign is the most user friendly program out there we have found.
A new program that has gained a lot of traction in the online marketing world. It combines directly with Leadpages (see above) and allows you to easily setup email sequences and triggers in a drag & drop system.
CANVA
The easiest system to quickly and easily create images that can be used across Facebook Advertising.
YOUTUBE DIRECTOR
Sometimes you just don’t know how to structure or start that video advertisement. Youtube director takes the stress out of that process by giving you step-by-step directions for a range of different videos.
YOUTUBE ROYALTY FREE MUSIC
Facebook has a built-in feature that can prevent and penalise you for using copyrighted music. Make sure you are always staying on the right side of copyright law by using the range of royalty free music sourced by Youtube.
UNSPLASH
Good stock images can be difficult to come by but Unsplash gathers skilled photographer’s photos from around the globe in a range of categories. If you can, give a tip of the hat to the photographers with a credit, they’ve put in countless hours to give you access to some of their best work.
FACEBOOK STOCK IMAGES
Facebook actually has a library of royalty free images you can use for your own advertisements. You can browse the library once you’re in the ad creation process by searching for what’s available.
CAMTASIA
We use Camtasia for all our screen recording and editing process. Their editor is actually incredibly user-friendly to use, regardless of whether you’re integrating with a screen recording or not.
Subscribe to be notified about our latest blog posts and more Facebook Advertising resources just like this
Facebook now lets everyone see every active Facebook Ad a page is using
Facebook now lets everyone see every active Facebook ad a page is using, regardless is you’re in their audience or not
Facebook Benchmarks and Metrics you need to pay attention to in 2018
Facebook Ad benchmarks and metrics that you should be paying attention to for successful campaigns
Getting your first Facebook Advertising client and growing your Facebook Ads Business
How to secure your first Facebook Ads client and grow your Facebook Advertising business
Steps to prepare for the GDPR and Facebook Policy changes
We’ve compiled this handy resource guide that presents the information we’ve compiled about the GDPR and how it affects businesses that market online, particularly on Facebook.
The Ultimate List of Facebook Messenger Bot Examples
Here are some Facebook Messenger Bot Examples that you can use in your business and various industries. We regularly add to this list with new ideas
Advertising Updates – March 2018
Catch up on the latest Facebook Advertising Updates for March 2018, including the latest on Facebook's Privacy breaches that affect Facebook Advertisers
Sales Funnel Templates
These funnel templates are a great start and they’re ideal if you just don’t know how to lay out a system that allows you to be in front of the right people.
Facebook Advertising Predictions for 2018
These are my Facebook Advertising Predictions for 2018. There are three key areas I can see Facebook focusing more on into 2018 and beyond.
A Year In Review: Facebook Advertising Changes in 2017
This article covers some of the major Facebook Advertising changes that have impacted advertisers in 2017
Facebook Advertising Updates: December 2017
The past month has been a big month of updates for Facebook Advertising Updates towards the end of 2017
Naming Conventions for Facebook Ads
In this article, I break down how I name Facebook Ads and arrange all levels of a campaign so I can easily keep track of their results.
How to have an immediate impact with Facebook Advertising
In this article, I’m going to cover how you can speed up the impact with Facebook Advertising campaigns to start getting a return faster.
From humble online store, to $20 Million in 4 years
I review Nourished Life's Facebook tactics and how they went from humble online store to $20 Million in sales in 4 years.
Facebook Advertising Updates: October-November
Explore the latest Facebook Advertising Updates to stay on top of changes that affect you as an advertiser.
Facebook Advertising Resources for Small Businesses
A list of key Facebook Advertising resources we use to help manage and succeed at Facebook Advertising each day.
Optimising Facebook Advertising Conversion Campaigns to Get Results for your business
How to optimise your Facebook® campaigns properly with the right data, the right information and tools you need to get results
Case Study: Just Believe Fit
Facebook Advertising Case Study, how we delivered a 2x return on ad spend and a 20% uplift in clients for a local yoga studio.
How to customise Facebook Ads Reports and Columns
Find out how to customise Facebook Ads Reporting and filter the columns so you can determine the numbers that matter.
The Best Facebook Advertising Blogs and Podcasts
I believe that you always need to keep learning so I’ve listed my most popular resources and blogs that we learnt from when I first started, and continue to learn from today.
Setting Up A Facebook Advertising Sales Funnel
Creating a Facebook Advertising Funnel helps move customers from a cold audience towards the point that they’re ready to purchase.
New Advertising Options for Physical Based Businesses
Facebook now offers a Store Visits objective allowing physical based businesses to target people that are most likely to visit your store
How to find the right audiences to target with Facebook Ads
Discover how to find the right audiences to target your Facebook Advertising campaigns so they are most likely to convert
How to make the most of comments, shares and likes on your ads
How to take the social proof on your Facebook posts - the likes, comments and shares; and make sure you optimise them in your ads strategy.
How to navigate the new Facebook Analytics feature
Facebook Analytics is a new feature for businesses to get more analysis of not just their ad performance but of ALL your website visitors.
How much should you spend on Facebook Ads
How do you determine how much you need to spend on Facebook Advertising and how much they cost so you can budget for your Facebook Advertising Campaign
Upcoming Event: Facebook Marketing for Small Business
At this upcoming event, we’ll take you through the steps we take with clients for Facebook Advertising and how you can make the most from Facebook Live.
Facebook Advertising and Facebook Live – Podcast Interview
I was recently interview on the Vegan Business Media podcast about all things Facebook Advertising and Facebook Marketing
How to drive a closer relationship using Facebook Messenger
We cover how you can generate business and drive a closer relationship with your customers using Facebook Messenger and automated messages.
How to set up Facebook Collection Ads
Facebook Collections is an ad unit that features products below the image or video. In this article, we show you how to set up Facebook Collection Ads
How to set up Facebook Offers
Have you wondered how you can utilise Facebook Offers? In this article, we cover the steps on how to setup a Facebook Offer.
4 Steps To Successful Facebook Ads
It’s easy to quickly run up a hefty Facebook Ads bill, follow our in-depth steps to setting up Facebook Ads that are successful
7 Ideas To Use On Facebook Live
You’ve decided to go live on Facebook, but what do I talk about? Here are some Facebook Live Ideas you can use in your own business.
Creating social media content in a ‘boring’ industry
How to create social media content for businesses that are in ‘boring’ industries. Because not everyone has an exciting product to promote.
Why you should be skeptical of Facebook Ads
We answer the question of all people that are skeptical of Facebook Ads and how they can give their campaigns the best chance to be successful
5 Reasons You Should Join Our Webinar
Find out if this is the right webinar for you and how it can impact your business. Finding Social Media Content
Free Webinar: 6 Steps To Finding and Creating Content That Builds a Raving Fan Base on Social Media
Don't Risk The Success Of Your Social Media. Consistently find content that gets a response from your customers and produces results for your business! Join the free webinar now to find out how
The Content Solution
What if you could use your resources and talents more effectively to get the MOST out of a single piece of content?
6 sites that provide fresh content for social media
Do you know where to look for new posts to publish on social media? In this blog post we outline 6 areas we always look to provide fresh content.
7 Reasons you struggle to find content for your Social Media
There are reasons and then there is the reality. I'm here to help provide solutions for road blocks you have when finding content for social media
How to set up Facebook Custom Audiences
The sweet spot for Facebook advertising is when you can re-target your custom audiences to starting seeing some amazing results from your Facebook advertising.
How to find the right social media agency for your small business
This article will help you find the right social media agency for your business so you can get results from a knowledgeable expert.
13 Free Facebook Resources You Didn’t Know Existed
Check out our list 13 Free Facebook Resources you might not have got around to checking out yet and could have a BIG impact on your business
Why we’re excited about Facebook Messenger Ads (and you should be too)
You only have to look at the current stats and usage of Messenger to see that it’s making a big impact in how people are communicating. Find out more.
IMPORTANT: How to choose the right Facebook Advertising Objective
Choosing the right objective for Facebook Advertising has the potential to make or break your campaign. Make sure you’re not wasting money by choosing the one that is right for you.
Introducing our new online course
Introducing our brand new online training course how to manage your Social Media in 20 minutes each day
Why a Facebook Group Is Right For Your Business
Facebook Groups could be solution that could be right for your small business is to create deeper engagement with your customers
How we cut the time it took to manage our Social Media in HALF!
We profile Co-Schedule, a Social Media management tool that helped cut the time it took to manage social media in half
Why it’s important that your product is on Pinterest
It’s a proven fact that Pinterest is one of the best platforms when it comes to converting your fans from just browsers to paying customers.
5 Steps to Starting a Social Media channel properly
Whether it be a brand new or just expanding on your current channels, starting social media on a new platform is a critical decision. Take these steps to ensure your success
How to Set up Facebook Canvas Ads for Success
Facebook Canvas Ads provide an immersive experience to allow companies to showcase their products and tell their stories all in the one area. Find out more.
How to use Facebook Lead Ads in your business
Facebook Lead Ads can provide a seamless method to gather qualified contacts and leads for your business. Find out more.
The key to your Facebook Advertising Strategy
The key to your Facebook Advertising strategy is simple, easy to implement and once it's done it will completely change how you look at Facebook Advertising
Re-Visit: The Social Media Channels you need to watch in 2016
What goals have you set for your Social Media Strategy in 2016? Perhaps venturing in to a new Social Media channel might be one. The question is, which one?
Using questionnaires in your business – the key to your success?
How to successfully use questionnaires in your business. Steps to design, capture and use valuable marketing insights for your marketing strategy
How to run a competition on Facebook
How many times have you seen offers on Facebook telling fans to share a post to win a weekend away? Or tag your best mate to win a prize pack? Chances are you’ve seen them and have been tempted to a) Enter it, or b) post a similar one to your business page.
Gain a competitive advantage with this free Facebook Tool
The biggest opportunity that Facebook provides to marketers as it grows is the ability to tap in to the detailed data they have on it’s user base.
Verify your Facebook Page in 3 Steps
We’ve all seen the big blue tick on celebrities or major brands pages and wonder, how can we too get one? We’ve got some good news. Every small business page out there can get themselves a tick of verification.
Your guide to small businesses social media on Christmas Day
Christmas day can get hectic. So the last thing you want to do is be rushing around last minute trying to plan content for your social media channels. Be on the front foot with these tips.
How to Install a Facebook Remarketing Pixel
Picture this: You go and browse a gift for Christmas and then WHAM! it’s sitting in your newsfeed offering you an incentive to come back and purchase.
8 books every social media marketer should have
Got some down time over the holiday period? Why not kick back with an insightful tome to get you excited and ready to attack 2016! Here are 8 suggestions of books we’ve read, recommend and think every Social Media Marketer (that’s you) should read.
How to Schedule Social Media for Christmas and New Year
If you’re a small business and also a mad superhero when it comes to doing everything for it, chances are you’re in need of a break when it comes to the Christmas and New Year break.
User friendly Social Media Competition Ideas
Engaging with your fans and running competitions on social networks is becoming easier than ever. With both Twitter and Instagram now allowing access to chat back and forth with fans via private message means that not only can you swap information about the competition details, it means you’re allowed a more intimate chat with your customers.
Verify your Facebook Page – Now Open to Everyone
Facebook verification is now open to all business pages with a physical location. Find out how to do it in 3 simple steps with this live screencast
How to save time with social media scheduling
Taking the time to focus on social media scheduling means you will save time, be able to promote your business to a wider audience & gain new followers. See our tips for why scheduling can be a game changer for your business.
How to use Periscope to support your small business
Periscope is the new social media channel currently taking the internet by storm and has a number of benefits for small businesses.
Google+ and your Small Business: What the changes mean to you
It’s had a complete overhaul. With extreme competition from Facebook and Twitter, the grand plans for Google+ never really worked out they way they would have hoped - but that’s not to say you should be giving up on Google forever.
Instagram Scheduling Tools Comparison
We’re constantly getting asked what is the best way to manage an Instagram presence with a limited amount of time. We’ve tested most tools for Instagram and compiled them in to an easy to read summary and analysis.