23 Oct Facebook Advertising Resources for Small Businesses
We know that when businesses start their Facebook Advertising journey, it can initially be very overwhelming.
We’ve created this list of tools and programs that helped us push through that overwhelm and provide resources that have ensured out campaigns are effective.
Use it as you see fit. The resources mentioned below help us every day and you deserve to know which ones are the best.
Some are free, some have a small monthly fee but you can guarantee we have tried and tested them and have got results with them.
Full Disclosure: Some of the below tools and resources are affiliate links to products that we highly recommend and have used before or currently still do. At no additional cost to you we will receive a commission if you decide to purchase them. We’re happy to answer any questions on the below products if you’re not sure about them or need clarification from someone that has used them before.
This is our list of our ‘go-to’ list of Facebook Advertising resources.
How to install the tracking code needed to track, measure and re-target websites browsers.
Once you have your Facebook pixel installed, you need to create audiences so Facebook can start populating them for you once they are triggered.
This Google Chrome extension helps you determine if your own Facebook Pixel is firing correctly. It also helps competitor analysis to see who is likely to use Facebook Advertising as a marketing channel.
Facebook has a strict ‘No more than 20%’ rule on text across images and video thumbnails. This tool will help you determine if you have too much text on your image and define what counts and what doesn’t as text on an image.
This area contains case studies for different industries, goals and countries around the world to see how you can use best practice advertising to get the results you’re aiming for.
Leadpages is our preferred landing page generator that helps us easily and efficiently creative high converting landing pages for our Facebook Advertising campaigns. Lead pages links directly with most email and CRM services to help you track signups and deliver targeted information.
We use Siteground as our preferred web hosting provider. They meet the big 3 as far as our hosting needs go – reliability, service and price. Their prices start from $4.95 per month and they’ll help you get off the ground for free if you’re transferring in from another service.
We love Facebook Advertising, but we would never rely on just the one marketing channel for our business. We still believe that Email marketing can play an amazing role in your business if done properly. Below are some of our favourites that cater to different needs and budgets.
Free to begin with but we highly recommend upgrading to their paid system to help ensure email deliverability.
A fully dedicated customer management and email marketing program. You can track leads, up-sell, cross-sell and do all sorts of advanced features. If you have different services, lists and offers then Activecampaign is the most user friendly program out there we have found.
A new program that has gained a lot of traction in the online marketing world. It combines directly with Leadpages (see above) and allows you to easily setup email sequences and triggers in a drag & drop system.
Video creation mobile apps
This list comes directly from Facebook’s recommended mobile apps to create video advertisements:
The easiest system to quickly and easily create images that can be used across Facebook Advertising.
Sometimes you just don’t know how to structure or start that video advertisement. Youtube director takes the stress out of that process by giving you step-by-step directions for a range of different videos.
Facebook has a built-in feature that can prevent and penalise you for using copyrighted music. Make sure you are always staying on the right side of copyright law by using the range of royalty free music sourced by Youtube.
Good stock images can be difficult to come by but Unsplash gathers skilled photographer’s photos from around the globe in a range of categories. If you can, give a tip of the hat to the photographers with a credit, they’ve put in countless hours to give you access to some of their best work.
Facebook actually has a library of royalty free images you can use for your own advertisements. You can browse the library once you’re in the ad creation process by searching for what’s available.
We use Camtasia for all our screen recording and editing process. Their editor is actually incredibly user-friendly to use, regardless of whether you’re integrating with a screen recording or not.
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These funnel templates are a great start and they’re ideal if you just don’t know how to lay out a system that allows you to be in front of the right people.
These are my Facebook Advertising Predictions for 2018. There are three key areas I can see Facebook focusing more on into 2018 and beyond.
This article covers some of the major Facebook Advertising changes that have impacted advertisers in 2017
The past month has been a big month of updates for Facebook Advertising Updates towards the end of 2017
In this article, I break down how I name Facebook Ads and arrange all levels of a campaign so I can easily keep track of their results.
In this article, I’m going to cover how you can speed up the impact with Facebook Advertising campaigns to start getting a return faster.
I review Nourished Life's Facebook tactics and how they went from humble online store to $20 Million in sales in 4 years.
Explore the latest Facebook Advertising Updates to stay on top of changes that affect you as an advertiser.
A list of key Facebook Advertising resources we use to help manage and succeed at Facebook Advertising each day.
How to optimise your Facebook® campaigns properly with the right data, the right information and tools you need to get results
Facebook Advertising Case Study, how we delivered a 2x return on ad spend and a 20% uplift in clients for a local yoga studio.
Find out how to customise Facebook Ads Reporting and filter the columns so you can determine the numbers that matter.
I believe that you always need to keep learning so I’ve listed my most popular resources and blogs that we learnt from when I first started, and continue to learn from today.
Creating a Facebook Advertising Funnel helps move customers from a cold audience towards the point that they’re ready to purchase.
Facebook now offers a Store Visits objective allowing physical based businesses to target people that are most likely to visit your store
Discover how to find the right audiences to target your Facebook Advertising campaigns so they are most likely to convert
How to take the social proof on your Facebook posts - the likes, comments and shares; and make sure you optimise them in your ads strategy.
Facebook Analytics is a new feature for businesses to get more analysis of not just their ad performance but of ALL your website visitors.
How do you determine how much you need to spend on Facebook Advertising and how much they cost so you can budget for your Facebook Advertising Campaign
At this upcoming event, we’ll take you through the steps we take with clients for Facebook Advertising and how you can make the most from Facebook Live.
I was recently interview on the Vegan Business Media podcast about all things Facebook Advertising and Facebook Marketing
We cover how you can generate business and drive a closer relationship with your customers using Facebook Messenger and automated messages.
Facebook Collections is an ad unit that features products below the image or video. In this article, we show you how to set up Facebook Collection Ads
Have you wondered how you can utilise Facebook Offers? In this article, we cover the steps on how to setup a Facebook Offer.
It’s easy to quickly run up a hefty Facebook Ads bill, follow our in-depth steps to setting up Facebook Ads that are successful
You’ve decided to go live on Facebook, but what do I talk about? Here are some Facebook Live Ideas you can use in your own business.
How to create social media content for businesses that are in ‘boring’ industries. Because not everyone has an exciting product to promote.
We answer the question of all people that are skeptical of Facebook Ads and how they can give their campaigns the best chance to be successful
Find out if this is the right webinar for you and how it can impact your business. Finding Social Media Content
Don't Risk The Success Of Your Social Media. Consistently find content that gets a response from your customers and produces results for your business! Join the free webinar now to find out how
What if you could use your resources and talents more effectively to get the MOST out of a single piece of content?
Do you know where to look for new posts to publish on social media? In this blog post we outline 6 areas we always look to provide fresh content.
There are reasons and then there is the reality. I'm here to help provide solutions for road blocks you have when finding content for social media
The sweet spot for Facebook advertising is when you can re-target your custom audiences to starting seeing some amazing results from your Facebook advertising.
This article will help you find the right social media agency for your business so you can get results from a knowledgeable expert.
Check out our list 13 Free Facebook Resources you might not have got around to checking out yet and could have a BIG impact on your business
You only have to look at the current stats and usage of Messenger to see that it’s making a big impact in how people are communicating. Find out more.
Choosing the right objective for Facebook Advertising has the potential to make or break your campaign. Make sure you’re not wasting money by choosing the one that is right for you.
Introducing our brand new online training course how to manage your Social Media in 20 minutes each day
Facebook Groups could be solution that could be right for your small business is to create deeper engagement with your customers
We profile Co-Schedule, a Social Media management tool that helped cut the time it took to manage social media in half
It’s a proven fact that Pinterest is one of the best platforms when it comes to converting your fans from just browsers to paying customers.
Whether it be a brand new or just expanding on your current channels, starting social media on a new platform is a critical decision. Take these steps to ensure your success
Facebook Canvas Ads provide an immersive experience to allow companies to showcase their products and tell their stories all in the one area. Find out more.
Facebook Lead Ads can provide a seamless method to gather qualified contacts and leads for your business. Find out more.
The key to your Facebook Advertising strategy is simple, easy to implement and once it's done it will completely change how you look at Facebook Advertising
What goals have you set for your Social Media Strategy in 2016? Perhaps venturing in to a new Social Media channel might be one. The question is, which one?
How to successfully use questionnaires in your business. Steps to design, capture and use valuable marketing insights for your marketing strategy
How many times have you seen offers on Facebook telling fans to share a post to win a weekend away? Or tag your best mate to win a prize pack? Chances are you’ve seen them and have been tempted to a) Enter it, or b) post a similar one to your business page.
The biggest opportunity that Facebook provides to marketers as it grows is the ability to tap in to the detailed data they have on it’s user base.
We’ve all seen the big blue tick on celebrities or major brands pages and wonder, how can we too get one? We’ve got some good news. Every small business page out there can get themselves a tick of verification.
Christmas day can get hectic. So the last thing you want to do is be rushing around last minute trying to plan content for your social media channels. Be on the front foot with these tips.
Picture this: You go and browse a gift for Christmas and then WHAM! it’s sitting in your newsfeed offering you an incentive to come back and purchase.
Got some down time over the holiday period? Why not kick back with an insightful tome to get you excited and ready to attack 2016! Here are 8 suggestions of books we’ve read, recommend and think every Social Media Marketer (that’s you) should read.
If you’re a small business and also a mad superhero when it comes to doing everything for it, chances are you’re in need of a break when it comes to the Christmas and New Year break.
Engaging with your fans and running competitions on social networks is becoming easier than ever. With both Twitter and Instagram now allowing access to chat back and forth with fans via private message means that not only can you swap information about the competition details, it means you’re allowed a more intimate chat with your customers.
Facebook verification is now open to all business pages with a physical location. Find out how to do it in 3 simple steps with this live screencast
Taking the time to focus on social media scheduling means you will save time, be able to promote your business to a wider audience & gain new followers. See our tips for why scheduling can be a game changer for your business.
Periscope is the new social media channel currently taking the internet by storm and has a number of benefits for small businesses.
It’s had a complete overhaul. With extreme competition from Facebook and Twitter, the grand plans for Google+ never really worked out they way they would have hoped - but that’s not to say you should be giving up on Google forever.
We’re constantly getting asked what is the best way to manage an Instagram presence with a limited amount of time. We’ve tested most tools for Instagram and compiled them in to an easy to read summary and analysis.