05 Jun UPDATED: The Ultimate List of Facebook Messenger Bot Examples
Facebook Messenger Bots are a new and engaging method to communicate with your potential customers to easily move them close to the point of conversion. Building them is easy and they can be used across a number of businesses and industries, they’re really only limited by your own creativity.
We’ve been testing them for customers and clients and the wheels have been turning about the capabilities for so many different types of industries.
Here are some ideas for Messenger Bots that cover the majority of industries and businesses.
NB: This is an evolving post as new ideas and industries come to mind. Be sure to hit the ‘Notify Me’ button below and we’ll let you know (via Messenger of course) when we add new industries to the list.
Entrepreneurs/Online Business Owners
Messenger allows you to deliver lead magnets and downloads directly to users via Messenger and/or via email. This allows you to market to them through both channels to deliver relevant information and stay front of mind when you’re getting them closer to the point of conversion.
To do this, you need to connect your Manychat account via Zapier to your CRM to trigger automations and send the download via email.
Some users will still rather opt to receive the download via email or signup on a landing page, so I give them both options if they don’t want to include their details in a Messenger conversation.
Once the download is delivered, offer to subscribe the user to future updates such as webinars, Facebook Lives or new blog posts.
Offer a snippet via the audio functionality to give listeners a preview of what they will hear during your podcast.
Offer to subscribe users to the podcast via Chatbot. Using the ‘Tag’ feature, you can send a broadcast to each person that hits the ‘subscribe’ button to send episodes to after the fact.
When you deliver new episodes directly to them in Messenger, you could provide options for them such as:
- Send a link to listen to them on your website
- Open in iTunes
- Open in Stitcher
- Receive the audio directly in Messenger
These engaged listeners are also ideal to send a broadcast message after listening to 3+ more episodes to leave a review of your podcast.
Restaurants & Cafes
- View the Menu
- Times you’re open
- Make a booking
- How to contact your venue
You can use these options as the first things they see when they start a conversation and automate flows based on their answers from there.
For instance, a booking inquiry could ask the following questions and use the manual entry functionality so they can type their own answer:
- What date do you want a booking for?
- What time?
- For how many?
- What is your phone number?
From there you can then automate a message/SMS/Email directly to the booking manager to follow up immediately via phone.
Manychat also has the ability to connect with one of the 3rd party booking systems you can use in your venue (EG Calendly, Acuity Scheduling, Simplybook, more information here) to deliver all the information automatically there.
Some other ideas for Restaurants & Cafes:
- Send the user information to your 3rd party CRM and Google Spreadsheet to monitor booking conversations to help make future marketing decisions
- Automate replies to common questions people might have about your venue with the keyword functionality:
- EG – ‘Do you do Gluten Free?’ could result in an automated message to see if they want to know if you offer Gluten Free options. If they confirm, you can send what meals you offer as well as images of them.
Personal Trainers/Gyms/Yoga Studios
Most people at fitness studios want to overcome the self-doubt of whether your business is the right solution for them. To help with this, you can ask questions that are commonly asked by your existing clients. Making the questions strategic, not overly invasive or impersonal, can help make them feel more comfortable and give you the information you need to deliver relevant answers to their questions.
Let’s take for instance the question, ‘What are you looking for help with?’ – The options they choose could be things like:
- ‘I’d like to be able to keep up with my kids when they’re running around’
- ‘I’d like to recapture my fitness I had when I was younger’
- ‘I’d have an event in mind I want to train for’.
- You could also offer the option for them to manually type in their answer.
This is a great tactic to discover key themes but more importantly, allow the potential client to open up to really tell you what they’re wanting to achieve.
From there the questions could be more general about their gender, age, existing exercise and any qualifying questions you need to better answer their queries.
Connecting them directly to a Google Doc to collect the answers and notifying staff to follow up, allows them to go into the phone call or interview armed with valuable information.
Another idea could be to help train your clients and potential clients with free classes, programs and exercises delivered straight to the Messenger inbox. You can deliver daily, weekly or monthly challenges that send exercise and program ideas to your clients.
Savvy accountants can stand out by offering valuable advice for free to potential customers. Using Messenger is a fantastic way to make it easy for them access and for you to deliver it to them.
I can’t speak for other countries, but the Australian Tax Office have several calculators on their site that you can utilise to better determine the impact that your income and other benefits has on your overall return. It’s a simple opt-in that can immediately gain a potential customers trust.
Using some advanced solutions, you can take user’s manually entered answers to calculate a formula that gives them an immediate answer.
Combining this with the constant offer to talk to someone real or request a call back also has a more personal touch that helps people complete the calculator and reduce drop-off rate.
If you’re an ecommerce or retail store with a number of products in your store, delivering the most applicable products to your customers is key to getting them closer to the point of conversion. You can use bots to make your customers feel as if the options you’re recommended are tailored directly to them (as an aside, it’s the reason why services such as Her Fashion Box, Trunk Club etc. are so popular).
Use some strategic qualifying questions based on the products you offer.
For example, a women’s fashion store could ask:
- Are you looking for?
- Spring & Summer style
- Something simple
- Autumn & Winter comfort.
The follow-up questions could ask specific product related questions to finalise a result for them. Once they have their recommendation, using the carousel ‘cards’ feature allows you to feature high-quality images of the styles that suit them with links directly to the products to purchase.
NB: Manychat are currently working with developers to open up their API directly to programs like Shopify & Woocommerce so customers can complete purchases directly from Messenger. Eliminating any sticking points will reduce cart abandonment rate an improve overall conversion rates from customers that drop away before making a purchase.
Doctors, Dentists, Massage Therapists, Acupuncturists, Myotherapists, Chiropractors & Health Professionals
Talking about your personal health with a robot isn’t most people’s cup of tea. But helping answer some of your patient’s biggest frustrations will help create a more loyal customer.
Most patients will be looking to make a booking or inquiry. If it is out of business hours, customers can find it difficult to get an answer or confirmation in what is usually a stressful time before seeing a health professional.
If you can’t connect your Messenger directly to a 3rd party booking system, you can at least get the required details to confirm as soon as one of your staff can let the patient know. You can also set up a condition to send a reply out of hours to set expectations and let them know when they should expect a reply.
Using the manual entry functionality in Manychat, you can get answers to questions such as:
- Are you a patient here? Yes/No (you can let new patients know if you’re not seeing taking new patients right now)
- What day are you looking to book?
- What time?
- Do you have a preferred doctor/dentist/professional – Listing the options here allows them to choose if they have a family doctor
- Do you have private health insurance? Yes/No
- What is your Medicare number?
- Would you like to leave any comments?
Forwarding these answers via email and to the admin of the Facebook Page immediately can let them respond accordingly.
Health professionals are also about promoting better health to their patients to help build a stronger and more loyal customer base. You can use broadcasts to send notices about recent content and any announcements about local health warnings they should be aware of.
Using the features inside Messenger is an easy and time-efficient way to stay in touch with your patients over time.
Real Estate Agents
Real Estate agents usually have two main types of audiences. People looking to buy a house, and people looking to sell a house.
With this in mind, you can easily segment your audience using Messenger Bots so you can deliver them more relevant information.
For people looking to buy a home, Messenger bots can alleviate some of the time it takes to search for and find the information on listings available. By asking a series of questions to potential buyers you can use an automatic feed or a carousel of listings directly within messenger to take them straight to the website.
For instance, you could ask:
- What suburb are you looking for?
- How many rooms?
- What price range?
Based on their answers, they’re shown the properties available. You can then follow up to see if they’re interested in booking an open for inspection.
You can also offer to book an open for inspection for any property, directly in Messenger by placing a Messenger plugin on your website.
Messenger bots remove the need for phone calls, missed calls and phone tag and when you’re dealing with purchases that last a lifetime, removing any sticking points is pretty critical!
I still love a good bookstore and wandering the isles to find a good read. But you know what holds me back? Not knowing if it will be a good book or not and then whether I’ll waste the time reading it. Sometimes I wish someone could just give me some suggestions and tell me what I’ll enjoy no matter what.
Thankfully, Messenger Bots can help deliver relevant information and recommendations based on my answers.
Creating a ‘Book Finder’ Messenger bot is easy since bookstores are already split into sections anyway. That’s a great place to start and then following up on questions regarding genres, styles and authors allow you to give the customer a tome they get lost in.
Artists of all mediums have a fantastic opportunity to help bring people beyond the finished piece by building momentum and interest while it’s being created.
Subscribing to a simple Messenger bot, you can follow up with broadcast updates as they happen. Promoting key moments, milestones and live broadcasts helps you build a relationship with the potential buyer at the end of your finished creation.
As it gets closer to the time of promoting the sale of your piece, you can push further opportunities for VIP events, openings and subscriber only specials and discounts.
I’m a passionate golfer, so I think the opportunity for Golf Courses to improve their operations to grow the sport is incredibly important.
There are two main markets that most clubs are marketing to – members and the general public. Here are some ideas to help educate and market to both.
Golf club members like to be kept up to date from their local club and hear directly from them. This can be as simple as publishing weekly updates from the green keeper, pro and/or club captain about any important updates that affect them as a member.
Members can also subscribe to competition results to receive the results each week, or opt-in on the day to receive the results of that competition only.
A simple bot that promotes discounts or promotions on golf, food, driving range or events is a simple way to get people interested and subscribed to your Messenger bot.
From there, you can create questionnaires that gather more information from them to be able to deliver more relevant opportunities to play more golf and potentially become an ongoing member of the club.
Both Members and General Public
Golfers are always looking to improve their game (some more successfully than others) and proving tips on techniques, practice drills and real life swing critique examples allows the clubs to promote opportunities to learn more and use the facilities more often.
A successful Messenger Bot to execute this type of program could be one that staggers automatic pre-recorded messages over the course of each week with the opportunity for the user to explore more lessons and book directly within Messenger with one of the professionals for further lessons.
Plumbers, Electricians, Landscapers, Tradesman
Messenger helps solve one of the biggest issues that customers have with their tradesman – contacting them!
Sometimes the hardest part is getting an answer and quote on a potential job. There are of course, some road blocks to completing this, but most tradesman can give a guide on prices before providing a finalised quote.
This process can be made easier by asking some detailed questions around the service, problem or issue the customer needs completed. From there, a series of questions asked strategically can automate and estimate for the customer. This streamlined process is often one of the best ways to gather new customers by making it simple and easy for them to find out more.
Following the estimate, offering the opportunity to book a time to receive a call back and gather more details gives you the opportunity to provide a more detailed final quote to secure the job.
As an avid animal lover I think both my pets and me cringe when I have to go to the vet. Them for the car ride, myself for the bill. But over time I’ve built a great relationship with my local vet. The difference, is they care for my pets as much as I do.
One thing they do every week is a tip for pet owners on their Facebook and Instagram page. Sometimes it’s a video with the vet, others it’s just a description. But they’re all little things that build trust and authority with their audience so when it does come to visit, we know we can rely on them.
Animals have the ability to bring people together, so an idea for vets using Messenger marketing could be to provide weekly/monthly tips and information about their particular pets. They could opt-in for potential pets and be tagged with which animals they’re interested in hearing more about.
Following on from the animal theme, if it comes time to leave our furry (or feathered) friends behind then we want to know we can trust who we’re leaving them with. For boarding kennels and catteries, that involves making it easy to book and see if a customer’s dates are available and then also building loyalty by keeping them updated while they’re away.
Linking your bot with your online CRM and booking system allows them to easily enquire if the dates are available, and even have the possibility of booking directly in Messenger.
As a pet owner, I recently left my pets at a boarding place that sent constant updates to let us know how our beloved furry friends are going. It was actually why we chose them over another slightly cheaper and more convenient place. An idea to build more loyalty is to have customers subscribe to an updates bot that sends updates to all owners while they’re animals are staying there. They don’t necessarily always need to be about their pets, but it’s a much more resourceful way as a business owner to send a set amount of photos to all people that have opted in recently.
Insurance Brokers are all about building trust to generate leads with their clients. This initially starts with assessing what solution is the right one for the client – messenger bots are perfect for this!
By asking a series of questions you can build a custom result based on their answers and assess the likelihood of them becoming a client and how valuable they potentially are to your business.
You can do this through an advanced combination of custom fields and scoring. So each time someone selects an answer, they are assigned a score that totals to a final lead score.
News & Media Outlets
While some people say that traditional news and media outlets are a dying industry, I believe that the ones that iterate and adjust to modern technology can play an important role in the future.
A simple way that outlets can deliver value is by recognising that people are limited for time and want the most valuable stories in front of them (kind of like the Facebook newsfeed).
So a simple questionnaire when they first sign up to bot can set preferences for automated messages to be delivered in the future. Questions such as:
- Topics they’re interested in
- How often they want updates
- What type of media (written, video, audio etc.)
Once they select these options, you can automatically connect rss feeds to your chatbot to deliver new stories to people that have selected preferences related to that topic.
Wunderlust, anyone? That’s basically what Travel Agents sell. The ability for people to picture themselves enjoying a break at a location that makes them feel good about themselves.
So how do you inspire this image of cocktails by the beach? You get them to build it themselves of course.
Asking users what sort of holiday they’re looking for and what they want to experience can give them an immediate idea of your potential to deliver EXACTLY what they’re looking for.
For instance, here is how a series of questions could go:
- What are you looking to experience the most during your holiday? – adventure, relaxation, culture
- Do you prefer? – beach and the water, the urban city, forest and nature
- Are you looking to travel – interstate or internationally
- Do you need to book travel to your destination?
- Do you need to book accommodation at your destination? And for how long?
- Lastly, how many people are you looking to book for?
Based on their answers you could deliver a customised package that links directly to a preset document (such as a simple google sheet) or advanced connections via the Manychat API directly to your booking system.
Imagine if you could automatically deliver a package that said:
Based on your answers, we’ve developed the following 3 options to give you a relaxed, beachside vacation at an international destination. These include:
- Spain for 6 nights for 2 people at a luxury beachside resort
- Seminyak Bali for 6 nights for 2 people at a luxury beachside resort – free breakfast included
- Phuket, Thailand for 6 nights for 2 people at a luxury beachside resort – free transfers included
…with token sunset and pina colada images included in your reply, of course 😉
In-person brick & mortar businesses can also make use of Messenger codes to allow people to opt-in to their messenger bot to receive information. Using a tactic like this at the concierge booth can give them an easy way to directly contact your concierge & hotel staff for tips, services and information without having to be there in person to provide the assistance.
Tour operators often have a number of types of tours or offers they can provide interested parties, we used this tactic at Melbourne Vegan Tours to help people choose a tour that was right for them based on some key questions we often ask when suggesting the right tour.
Things like time of day, ‘vibe’ they’re looking for, types of food created an automated response with a suggestion on the right tour for them.
Find out which platform we use for webinars and why they're important to staying connected with your customers.
We've created some resources to help your business continue to market effectively during the coronavirus pandemic.
If you’re looking to get started with a Facebook Messenger chatbot, this is the perfect place to setup and install a ‘Get Started’ chatbot for your business.
Contemplating installing a Facebook Messenger chatbot or just curious as to whether they work – here are some 2020 statistics on Messenger Marketing
Discover which Messenger Chatbots you should be using in 2020 to give your business a competitive edge.
Find out where people's attention will be placed in 2020 so you can place your marketing strategy and budget in the right areas
An upcoming training session to show how businesses can capitalise on the Xmas rush with the use of Facebook Messenger Chatbots.
Here is how to set up a Facebook Messenger Chatbot in under 20 minutes to get it up and running.
What is the ideal audience size for Facebook Ads
Here are some Facebook Messenger Bot Examples that you can use in your business and various industries. We regularly add to this list with new ideas
Find out how to increase customer loyalty by delivering loyalty programs with Facebook Messenger Bots. Fully automated. Simple to implement.
How can you use Messenger Bots to drive members at Gyms & Fitness centres? Find out more in this article I contributed to
What do the Queer Eye Fab 5 have to do with Facebook Advertising? We’ll show you!
Facebook has again made a suite of changes to their platform with new features
Facebook now lets everyone see every active Facebook ad a page is using, regardless is you’re in their audience or not
Facebook Ad benchmarks and metrics that you should be paying attention to for successful campaigns
How to secure your first Facebook Ads client and grow your Facebook Advertising business
We’ve compiled this handy resource guide that presents the information we’ve compiled about the GDPR and how it affects businesses that market online, particularly on Facebook.
Catch up on the latest Facebook Advertising Updates for March 2018, including the latest on Facebook's Privacy breaches that affect Facebook Advertisers
These funnel templates are a great start and they’re ideal if you just don’t know how to lay out a system that allows you to be in front of the right people.
These are my Facebook Advertising Predictions for 2018. There are three key areas I can see Facebook focusing more on into 2018 and beyond.
This article covers some of the major Facebook Advertising changes that have impacted advertisers in 2017
The past month has been a big month of updates for Facebook Advertising Updates towards the end of 2017
In this article, I break down how I name Facebook Ads and arrange all levels of a campaign so I can easily keep track of their results.
In this article, I’m going to cover how you can speed up the impact with Facebook Advertising campaigns to start getting a return faster.
I review Nourished Life's Facebook tactics and how they went from humble online store to $20 Million in sales in 4 years.
Explore the latest Facebook Advertising Updates to stay on top of changes that affect you as an advertiser.
A list of key Facebook Advertising resources we use to help manage and succeed at Facebook Advertising each day.
How to optimise your Facebook® campaigns properly with the right data, the right information and tools you need to get results
Facebook Advertising Case Study, how we delivered a 2x return on ad spend and a 20% uplift in clients for a local yoga studio.
Find out how to customise Facebook Ads Reporting and filter the columns so you can determine the numbers that matter.
I believe that you always need to keep learning so I’ve listed my most popular resources and blogs that we learnt from when I first started, and continue to learn from today.
Creating a Facebook Advertising Funnel helps move customers from a cold audience towards the point that they’re ready to purchase.
Facebook now offers a Store Visits objective allowing physical based businesses to target people that are most likely to visit your store
Discover how to find the right audiences to target your Facebook Advertising campaigns so they are most likely to convert
How to take the social proof on your Facebook posts - the likes, comments and shares; and make sure you optimise them in your ads strategy.
Facebook Analytics is a new feature for businesses to get more analysis of not just their ad performance but of ALL your website visitors.
How do you determine how much you need to spend on Facebook Advertising and how much they cost so you can budget for your Facebook Advertising Campaign
At this upcoming event, we’ll take you through the steps we take with clients for Facebook Advertising and how you can make the most from Facebook Live.
I was recently interview on the Vegan Business Media podcast about all things Facebook Advertising and Facebook Marketing
We cover how you can generate business and drive a closer relationship with your customers using Facebook Messenger and automated messages.
Facebook Collections is an ad unit that features products below the image or video. In this article, we show you how to set up Facebook Collection Ads
Have you wondered how you can utilise Facebook Offers? In this article, we cover the steps on how to setup a Facebook Offer.
It’s easy to quickly run up a hefty Facebook Ads bill, follow our in-depth steps to setting up Facebook Ads that are successful
You’ve decided to go live on Facebook, but what do I talk about? Here are some Facebook Live Ideas you can use in your own business.
How to create social media content for businesses that are in ‘boring’ industries. Because not everyone has an exciting product to promote.
We answer the question of all people that are skeptical of Facebook Ads and how they can give their campaigns the best chance to be successful
Find out if this is the right webinar for you and how it can impact your business. Finding Social Media Content
Don't Risk The Success Of Your Social Media. Consistently find content that gets a response from your customers and produces results for your business! Join the free webinar now to find out how
What if you could use your resources and talents more effectively to get the MOST out of a single piece of content?
Do you know where to look for new posts to publish on social media? In this blog post we outline 6 areas we always look to provide fresh content.
There are reasons and then there is the reality. I'm here to help provide solutions for road blocks you have when finding content for social media
The sweet spot for Facebook advertising is when you can re-target your custom audiences to starting seeing some amazing results from your Facebook advertising.
This article will help you find the right social media agency for your business so you can get results from a knowledgeable expert.
Check out our list 13 Free Facebook Resources you might not have got around to checking out yet and could have a BIG impact on your business
You only have to look at the current stats and usage of Messenger to see that it’s making a big impact in how people are communicating. Find out more.
Choosing the right objective for Facebook Advertising has the potential to make or break your campaign. Make sure you’re not wasting money by choosing the one that is right for you.
Introducing our brand new online training course how to manage your Social Media in 20 minutes each day
Facebook Groups could be solution that could be right for your small business is to create deeper engagement with your customers
We profile Co-Schedule, a Social Media management tool that helped cut the time it took to manage social media in half
It’s a proven fact that Pinterest is one of the best platforms when it comes to converting your fans from just browsers to paying customers.
Whether it be a brand new or just expanding on your current channels, starting social media on a new platform is a critical decision. Take these steps to ensure your success
Facebook Canvas Ads provide an immersive experience to allow companies to showcase their products and tell their stories all in the one area. Find out more.
Facebook Lead Ads can provide a seamless method to gather qualified contacts and leads for your business. Find out more.
The key to your Facebook Advertising strategy is simple, easy to implement and once it's done it will completely change how you look at Facebook Advertising
What goals have you set for your Social Media Strategy in 2016? Perhaps venturing in to a new Social Media channel might be one. The question is, which one?
How to successfully use questionnaires in your business. Steps to design, capture and use valuable marketing insights for your marketing strategy
How many times have you seen offers on Facebook telling fans to share a post to win a weekend away? Or tag your best mate to win a prize pack? Chances are you’ve seen them and have been tempted to a) Enter it, or b) post a similar one to your business page.
The biggest opportunity that Facebook provides to marketers as it grows is the ability to tap in to the detailed data they have on it’s user base.
We’ve all seen the big blue tick on celebrities or major brands pages and wonder, how can we too get one? We’ve got some good news. Every small business page out there can get themselves a tick of verification.
Christmas day can get hectic. So the last thing you want to do is be rushing around last minute trying to plan content for your social media channels. Be on the front foot with these tips.
Picture this: You go and browse a gift for Christmas and then WHAM! it’s sitting in your newsfeed offering you an incentive to come back and purchase.
Got some down time over the holiday period? Why not kick back with an insightful tome to get you excited and ready to attack 2016! Here are 8 suggestions of books we’ve read, recommend and think every Social Media Marketer (that’s you) should read.
If you’re a small business and also a mad superhero when it comes to doing everything for it, chances are you’re in need of a break when it comes to the Christmas and New Year break.
Engaging with your fans and running competitions on social networks is becoming easier than ever. With both Twitter and Instagram now allowing access to chat back and forth with fans via private message means that not only can you swap information about the competition details, it means you’re allowed a more intimate chat with your customers.
Facebook verification is now open to all business pages with a physical location. Find out how to do it in 3 simple steps with this live screencast
Taking the time to focus on social media scheduling means you will save time, be able to promote your business to a wider audience & gain new followers. See our tips for why scheduling can be a game changer for your business.
Periscope is the new social media channel currently taking the internet by storm and has a number of benefits for small businesses.
It’s had a complete overhaul. With extreme competition from Facebook and Twitter, the grand plans for Google+ never really worked out they way they would have hoped - but that’s not to say you should be giving up on Google forever.
We’re constantly getting asked what is the best way to manage an Instagram presence with a limited amount of time. We’ve tested most tools for Instagram and compiled them in to an easy to read summary and analysis.