How to find the right audiences to target with Facebook Ads

Facebook Webinar Training Series

Facebook has tipped over the 2 Billion user mark earlier this year and with over 16 Million of them in Australia, the opportunity to reach a targeted audience through Facebook Ads is the best it’s ever been.

But even though it’s one of the first steps when you think about starting Facebook Ads, we often struggle on prioritising who to target.

There are over 1,000 preset targeted options for demographic, behaviour and interests and that’s even before you try to find your own custom options. With all of these options, it’s important to know where to start and how to build a plan to get more specific with your targeting.

That’s what we’re covering in this week’s Facebook Advertising Webinar series!

Targeting the RIGHT audiences on Facebook (and how to find them)

In this webinar, I’m going to help you discover how to find the right audiences to target for your business to target your ads to the people that are most likely to convert.

I go through the targeting options available to you on Facebook and how to find the best converting audience for your Facebook Ads.

Here is a run down on what we’ll cover

  1. WHY focusing on audiences is the KEY to your Facebook Advertising efforts
  2. The hidden audience targeting options you DIDN’T know were available to you as an advertiser!
  3. HOW to track them and move them from ‘someone that doesn’t know you’ (but should) through to a loyal returning customer.
  4. How to make sure you’re ALWAYS front of mind to your audience so you have the best chance at converting them
  5. WHERE to target your audience so you can get the best results from your Facebook and Instagram ads

PLUS everyone who registers will receive a copy of our Facebook Advertising Audience checklist to determine who is the best audience for your business

Register for your preferred time below:




Who is this Webinar for?

This webinar is for:

  • Business owners.
  • Staff in marketing roles.
  • Digital content producers that need to upskill on how they can amplify their content.
  • Influencers looking to connect with their followers since organic reach has dropped.

This webinar is for people who are looking at investing in Facebook Advertising in the near future. They have something they want to promote, an idea around what success looks like to them and want to understand more how Facebook Advertising could help them.

What will you get from this webinar?

A clear understanding around the audience capabilities and data insights that Facebook has on its user base.

From where to start and how to learn more about your audience, through to how to stay connected with them so you’re always front of mind.

Does my business need to be online?

No. This training will give audience insights to businesses that have a physical location as well.

Does it cost?

Nope! It’s 100% free, just hit the register button and visit the link when it’s time to go. You will login with the email you registered for and be able to type comments in the live chat box throughout.

How long does it go for?

60 mins – max! It will be 40-45 mins of training and we’ll leave some time for questions. we’ll hang around as long as you have questions but you’re free to leave whenever you like (we’d like you to obviously hang around though)

Will there be a replay?

Of course we’d like you to attend in person so you can interact and ask live questions, but we know things happen. I’ll put a link to where you can catch it afterwards in case any last minute distractions pop up.