Marketing Stats Infographic Blog post

2020 Messenger Marketing Statistics that will make you think twice about chatbots

Whether you’re contemplating installing a Facebook Messenger chatbot or just curious as to whether they work – here are some 2020 statistics on Messenger Marketing that may help you decide if they’re right for your business (*hint – they are)

Messaging Apps now have more users than social networks

2020 will be the first year that more people will use mobile messaging apps such as Facebook, WhatsApp, Instagram Direct and Snapchat than ALL other social networks put together. People are spending more time in the message inbox, are you?

20 billion messages are sent between people and businesses every month

Communication convenience is key to being where your customers want to contact you.

56% of people would rather message a business via chat than pick up the phone and call them.

56 percent would rather message than call a business

Facebook Messenger marketing has 10-80 times better engagement than email.

Busy email boxes means it’s more difficult to get your emails opened – let alone read and clicked on. The less saturated Messenger inbox means people are more likely to interact with messages your business sends them.

Facebook Messenger Ads can reduce cost per lead by 30x-50x.

The simplicity and ease that people can interact with and submit details makes it much more likely to collect

Are you ready to join the Messenger Marketing Movement? Join now before doors close and the price rises!

Only 1% of businesses automatically engage with their customers via chatbot messaging.

There are over 70 Millions Business pages that are missing out on a simple and easy opportunity to quickly and easily interact with their potential customers

Chatbots will drive $112B in retail sales by 2023

Chatbots will drive 112 Billion in retail sales

62% of people aged between 30-44 would prefer to communicate by text, compared 27% by voice.


85% of mobile messaging app users in the world use a Facebook messaging product

When you combine the official Facebook Messenger App with Instagram Direct and WhatsApp – there are a lot of messages going through the Facebook suite of products.

There are now over 800,000 pages that have a Manychat account that send messages to 500 Million subscribers.

Manychat is the number 1 messaging app in the world

Messenger is the second most popular iOS app of all time – behind only the main Facebook app


Facebook user acquisition is at the lowest rate since 2015, but it’s messaging app user acquisition is higher than ever.

Facebook has had some controversy in recent years and while it means some people might be using their products less, the private Messenger space is still attracting new users to the platform.

1.3 billion people use Facebook Messenger each month.


Facebook Messenger has 116% more monthly active users in the United States than the nearest messaging app competitor, Snapchat.

Facebook messenger has 116 percent more users than snapchat

Messenger is adding users at a rate of 666,666 per day.


Every day, there are 260 million new conversations launched over Messenger.

Are you ready to join the Messenger Marketing Movement? Join now before doors close and the price rises!