Search Organik Digital

16 Sep Setting Up A Facebook Advertising Sales Funnel

Posted at 03:28h in 3 Min Read, Blog, Facebook Advertising, Social Media, Webinar by

Setting up Facebook Advertising Funnels

Most people venture into Facebook Advertising without the one thing – a strategy. This is mainly due to the fact they want one of two main things:

  • An immediate impact
  • A quick sale

But this approach doesn’t work on Facebook because it’s different to any other medium of online advertising.

When users open their Facebook app, they don’t go there with the intent to see ads about your upcoming sale or promotion. They’re there to interact with friends and family, catch up on what has been happening or to publish their own posts on what is happening in their personal lives.

It’s this ‘intent’ that most advertisers don’t grasp when they try to sell to potential customers before they’re even ready to consider that type of messaging from them.

Before even opening Facebook Ads Manager, you need to think about how you can move customers through a ‘funnel’ of advertising from a cold audience towards the point that they’re ready to purchase.

You don't propose to your future partner on the first date, so why do we insist on selling to people the first time they see us?

Facebook Advertising Sales Funnels

This week, we’ll be discussing this topic in our ongoing weekly webinar series. During the session we’ll cover:

  1. How to stand out in the newsfeed by showing the right ads to the right people, at the right time.
  2. Tactics to gradually build a relationship with your customer base by getting them to perform ‘micro-behaviours’.
  3. How to track those behaviours so you can shows ads to them at the right time during the sales process.
  4. The re-targeting options that allow you to remain front of mind so your customers remember you when it comes time to purchase.
  5. A real-life example of how I was served ads during a purchasing decision based upon the likelihood of me buying.

Plus – Receive a copy of our Facebook Advertising Sales Funnel worksheet to design a funnel you can implement straight away for your business!

Register for your preferred time below:

WEDNESDAY 20 SEPTEMBER - 12:00PM (AEST)

WEDNESDAY 20 SEPTEMBER - 7:00PM (AEST)

COMMONLY ASKED QUESTIONS

Who is this Webinar for?

This webinar is for:

  • Business owners.
  • Staff in marketing roles.
  • Digital content producers that need to upskill on how they can amplify their content.
  • Influencers looking to connect with their followers since organic reach has dropped.

This webinar is for people who are looking at investing in Facebook Advertising in the near future. They have something they want to promote, an idea around what success looks like to them and want to understand more how Facebook Advertising could help them.

What will you get from this webinar?

A clear understanding around the steps needed to move someone closer to the point of purchase through Facebook Advertising.

The right tactics for ads that allow you to track users and advertise to them at the right time so you’re always front of mind.

Does my business need to be online?

No. This training will give audience insights to businesses that have a physical location as well.

Does it cost?

Nope! It’s 100% free, just hit the register button and visit the link when it’s time to go. You will login with the email you registered for and be able to type comments in the live chat box throughout.

How long does it go for?

60 mins – max! It will be 40-45 mins of training and we’ll leave some time for questions. we’ll hang around as long as you have questions but you’re free to leave whenever you like (we’d like you to obviously hang around though)

Will there be a replay?

Of course we’d like you to attend in person so you can interact and ask live questions, but we know things happen. I’ll put a link to where you can catch it afterwards in case any last minute distractions pop up.

WEDNESDAY 20 SEPTEMBER - 12:00PM (AEST)

WEDNESDAY 20 SEPTEMBER - 7:00PM (AEST)

Subscribe to be notified of our latest blog posts and Facebook Advertising updates just like this

  • This form collects your name and email address to send you the relevant information. We also send a series of follow up emails relating to this topic. You can unsubscribe at any time. You can view our privacy policy and how we handle data here: organikdigital.com.au/privacy-policy

Up next

Here is how to set up a Facebook Messenger Chatbot in under 20 minutes.

June 12, 2019

What is the ideal audience size for Facebook Ads

June 8, 2019

Here are some Facebook Messenger Bot Examples that you can use in your business and various industries. We regularly add to this list with new ideas

June 5, 2019

An upcoming training session to show how businesses can capitalise on the Xmas rush with the use of Facebook Messenger Chatbots.

November 12, 2018

Find out how to increase customer loyalty by delivering loyalty programs with Facebook Messenger Bots. Fully automated. Simple to implement.

November 7, 2018

In this article, we outline how we created the Facebook Advertising strategy for Melbourne Vegan Tours.

October 22, 2018

How can you use Messenger Bots to drive members at Gyms & Fitness centres? Find out more in this article I contributed to

October 4, 2018

Building a business on Facebook, can it (still) be done? We're going to put it to the test in a new series launching a brand new business

September 19, 2018

What do the Queer Eye Fab 5 have to do with Facebook Advertising? We’ll show you!

August 3, 2018

Facebook has again made a suite of changes to their platform with new features

July 23, 2018

Facebook now lets everyone see every active Facebook ad a page is using, regardless is you’re in their audience or not

July 3, 2018

Facebook Ad benchmarks and metrics that you should be paying attention to for successful campaigns

June 20, 2018

How to secure your first Facebook Ads client and grow your Facebook Advertising business

June 7, 2018

We’ve compiled this handy resource guide that presents the information we’ve compiled about the GDPR and how it affects businesses that market online, particularly on Facebook.

May 16, 2018

Catch up on the latest Facebook Advertising Updates for March 2018, including the latest on Facebook's Privacy breaches that affect Facebook Advertisers

March 29, 2018

These funnel templates are a great start and they’re ideal if you just don’t know how to lay out a system that allows you to be in front of the right people.

January 11, 2018

These are my Facebook Advertising Predictions for 2018. There are three key areas I can see Facebook focusing more on into 2018 and beyond.

January 3, 2018

This article covers some of the major Facebook Advertising changes that have impacted advertisers in 2017

December 28, 2017

The past month has been a big month of updates for Facebook Advertising Updates towards the end of 2017

December 21, 2017

In this article, I break down how I name Facebook Ads and arrange all levels of a campaign so I can easily keep track of their results.

December 13, 2017

In this article, I’m going to cover how you can speed up the impact with Facebook Advertising campaigns to start getting a return faster.

December 8, 2017

I review Nourished Life's Facebook tactics and how they went from humble online store to $20 Million in sales in 4 years.

December 1, 2017

Explore the latest Facebook Advertising Updates to stay on top of changes that affect you as an advertiser.

November 15, 2017

A list of key Facebook Advertising resources we use to help manage and succeed at Facebook Advertising each day.

October 23, 2017

How to optimise your Facebook® campaigns properly with the right data, the right information and tools you need to get results

October 23, 2017

Facebook Advertising Case Study, how we delivered a 2x return on ad spend and a 20% uplift in clients for a local yoga studio.

October 19, 2017

Find out how to customise Facebook Ads Reporting and filter the columns so you can determine the numbers that matter.

October 11, 2017

I believe that you always need to keep learning so I’ve listed my most popular resources and blogs that we learnt from when I first started, and continue to learn from today.

October 10, 2017

Creating a Facebook Advertising Funnel helps move customers from a cold audience towards the point that they’re ready to purchase.

September 16, 2017

Facebook now offers a Store Visits objective allowing physical based businesses to target people that are most likely to visit your store

September 16, 2017

Discover how to find the right audiences to target your Facebook Advertising campaigns so they are most likely to convert

September 11, 2017

How to take the social proof on your Facebook posts - the likes, comments and shares; and make sure you optimise them in your ads strategy.

August 2, 2017

Facebook Analytics is a new feature for businesses to get more analysis of not just their ad performance but of ALL your website visitors.

June 23, 2017

How do you determine how much you need to spend on Facebook Advertising and how much they cost so you can budget for your Facebook Advertising Campaign

June 10, 2017

At this upcoming event, we’ll take you through the steps we take with clients for Facebook Advertising and how you can make the most from Facebook Live.

May 13, 2017

I was recently interview on the Vegan Business Media podcast about all things Facebook Advertising and Facebook Marketing

May 11, 2017

We cover how you can generate business and drive a closer relationship with your customers using Facebook Messenger and automated messages.

April 23, 2017

Facebook Collections is an ad unit that features products below the image or video. In this article, we show you how to set up Facebook Collection Ads

April 22, 2017

Have you wondered how you can utilise Facebook Offers? In this article, we cover the steps on how to setup a Facebook Offer.

April 17, 2017

It’s easy to quickly run up a hefty Facebook Ads bill, follow our in-depth steps to setting up Facebook Ads that are successful

April 10, 2017

You’ve decided to go live on Facebook, but what do I talk about? Here are some Facebook Live Ideas you can use in your own business.

April 5, 2017

How to create social media content for businesses that are in ‘boring’ industries. Because not everyone has an exciting product to promote.

March 27, 2017

We answer the question of all people that are skeptical of Facebook Ads and how they can give their campaigns the best chance to be successful

March 16, 2017

Find out if this is the right webinar for you and how it can impact your business. Finding Social Media Content

February 21, 2017

Don't Risk The Success Of Your Social Media. Consistently find content that gets a response from your customers and produces results for your business! Join the free webinar now to find out how

February 18, 2017

What if you could use your resources and talents more effectively to get the MOST out of a single piece of content?

February 15, 2017

Do you know where to look for new posts to publish on social media? In this blog post we outline 6 areas we always look to provide fresh content.

February 14, 2017

There are reasons and then there is the reality. I'm here to help provide solutions for road blocks you have when finding content for social media

February 14, 2017

The sweet spot for Facebook advertising is when you can re-target your custom audiences to starting seeing some amazing results from your Facebook advertising.

February 13, 2017

This article will help you find the right social media agency for your business so you can get results from a knowledgeable expert.

February 12, 2017

Check out our list 13 Free Facebook Resources you might not have got around to checking out yet and could have a BIG impact on your business

January 29, 2017

You only have to look at the current stats and usage of Messenger to see that it’s making a big impact in how people are communicating. Find out more.

November 30, 2016

Choosing the right objective for Facebook Advertising has the potential to make or break your campaign. Make sure you’re not wasting money by choosing the one that is right for you.

November 16, 2016

Introducing our brand new online training course how to manage your Social Media in 20 minutes each day

November 1, 2016

Facebook Groups could be solution that could be right for your small business is to create deeper engagement with your customers

October 20, 2016

We profile Co-Schedule, a Social Media management tool that helped cut the time it took to manage social media in half

October 11, 2016

It’s a proven fact that Pinterest is one of the best platforms when it comes to converting your fans from just browsers to paying customers.

October 2, 2016

Whether it be a brand new or just expanding on your current channels, starting social media on a new platform is a critical decision. Take these steps to ensure your success

September 30, 2016

Facebook Canvas Ads provide an immersive experience to allow companies to showcase their products and tell their stories all in the one area. Find out more.

September 20, 2016

Facebook Lead Ads can provide a seamless method to gather qualified contacts and leads for your business. Find out more.

September 2, 2016

The key to your Facebook Advertising strategy is simple, easy to implement and once it's done it will completely change how you look at Facebook Advertising

August 19, 2016

What goals have you set for your Social Media Strategy in 2016? Perhaps venturing in to a new Social Media channel might be one. The question is, which one?

August 17, 2016

How to successfully use questionnaires in your business. Steps to design, capture and use valuable marketing insights for your marketing strategy

August 16, 2016

How many times have you seen offers on Facebook telling fans to share a post to win a weekend away? Or tag your best mate to win a prize pack? Chances are you’ve seen them and have been tempted to a) Enter it, or b) post a similar one to your business page.

December 24, 2015

The biggest opportunity that Facebook provides to marketers as it grows is the ability to tap in to the detailed data they have on it’s user base.

December 19, 2015

We’ve all seen the big blue tick on celebrities or major brands pages and wonder, how can we too get one? We’ve got some good news. Every small business page out there can get themselves a tick of verification.

December 18, 2015

Christmas day can get hectic. So the last thing you want to do is be rushing around last minute trying to plan content for your social media channels. Be on the front foot with these tips.

December 17, 2015

Picture this: You go and browse a gift for Christmas and then WHAM! it’s sitting in your newsfeed offering you an incentive to come back and purchase.

December 16, 2015

Got some down time over the holiday period? Why not kick back with an insightful tome to get you excited and ready to attack 2016! Here are 8 suggestions of books we’ve read, recommend and think every Social Media Marketer (that’s you) should read.

December 16, 2015

If you’re a small business and also a mad superhero when it comes to doing everything for it, chances are you’re in need of a break when it comes to the Christmas and New Year break.

December 14, 2015

Engaging with your fans and running competitions on social networks is becoming easier than ever. With both Twitter and Instagram now allowing access to chat back and forth with fans via private message means that not only can you swap information about the competition details, it means you’re allowed a more intimate chat with your customers.

December 13, 2015

Facebook verification is now open to all business pages with a physical location. Find out how to do it in 3 simple steps with this live screencast

October 24, 2015

Taking the time to focus on social media scheduling means you will save time, be able to promote your business to a wider audience & gain new followers. See our tips for why scheduling can be a game changer for your business.

September 15, 2015

Periscope is the new social media channel currently taking the internet by storm and has a number of benefits for small businesses.

September 9, 2015

It’s had a complete overhaul. With extreme competition from Facebook and Twitter, the grand plans for Google+ never really worked out they way they would have hoped - but that’s not to say you should be giving up on Google forever.

September 7, 2015

We’re constantly getting asked what is the best way to manage an Instagram presence with a limited amount of time. We’ve tested most tools for Instagram and compiled them in to an easy to read summary and analysis.

August 23, 2015