social media scheduling blog

How to save time with social media scheduling

social media scheduleIf you’re a Social Media Manager, chances are you’ve been told off by your mum more than once that you need to get off your phone and enjoy the family barbecue.

Back in the early days of social media, scheduling didn’t really exist. It was all done organically and natively through your desktop – and if you were lucky – on your smartphone.

However, times have changed. There are plenty of options out there when it comes to social media scheduling so you can enjoy your down time without having to be switched onto your phone at all times.

There are certain situations that mean you will have to be monitoring your channels and we do encourage that the occasional check is possible to ensure your engagement is on point.

We’ve written before about what social media tools are the best to use and there are a heap that can help you with scheduling. You can check out that blog post here.

But in the meantime, here are our top reasons for why you should be scheduling your social media posts:

It saves time

Bulk scheduling means you can lock yourself away anywhere from 15 minutes to an hour scheduling content for your platforms. By using that time efficiently, it means you’re not wasting time throughout your working week trying to source content and fit in something in between everything else you’ve scheduled.

It assists those who have limited resources

Are you the sole business owner? Or running on skeleton staff and don’t have the budget for a full time social media manager? Designating the time to schedule in social media updates at the start and end of the week will help your small business grow on social in leaps and bounds. Social media is an integral part of your business – treating it like that means you’ll reap the benefits later on down the track.

It means you appear active

When gaining new followers, the first thing they’ll look for is your most recent posts. If you’ve been silent for a week, chances are they won’t hit that follow button. And why would they? If you’re not active online, your potential customers won’t want to waste their time following an inactive account. Scheduling posts means you’ll appear a lot more active than you are. When leading the busy lifestyle of a business owner, we understand it’s hard to manage this. But think what would happen if someone walked into your store and the products were a week old, staff weren’t there to tell you what the specials were? It’s the same for social media.

It means more chance of reaching a more relevant audience at the right time

Think to yourself – when do you check social media? Late at night? First thing in the morning? Or on weekends when you have the time. These are the times you should be scheduling in your social media posts. If you’re a brand that has an international following, scheduling in the right time zone means you’re reaching your audience to the full capacity.

It means you’re more organised

Building organisational habits takes practice. A lot of business owners tell us they don’t have time for social media and that they could be doing other things. Unless you’re able to dedicate a budget to securing a social media manager, it is, unfortunately up to you for now. But getting yourself organised when it comes to social media means that you will also get into a good habit of updating and monitoring your channels…which may lead to better organising skills around the office.

It means sending updates at the best time of the day

By checking engagement, you can see what time works best for your audience. In doing so, you can schedule your posts in those times to make sure you’re reaching your customers when they want to be reached. Tools like Buffer let you know exactly the right time to be sending out your posts which means you can send and forget (to a certain extent).

You can focus on the stats that matter

We always see businesses who take the ‘throw everything against the wall and see what sticks approach’. Some people might have the time to do this but most don’t! You can make your workload much more efficient, save time (and money) by regularly checking your analytics and tracking them over time to see what works. Each business has different customers and they all interact with content differently, only you can know what works by regularly checking and monitoring the insights that matter on your social media channels.

If you would like to know more about what insights matter the most, how to automate them and track them over time then feel free to get in touch with us here.