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Why it’s important that your product is on Pinterest

It’s a proven fact that Pinterest is one of the best platforms when it comes to converting your fans from just browsers to paying customers.

Here are some facts you can’t ignore:

  • 93% of Pinterest users have shopped online in the past six months <<< TWEET THIS
  • The number of people that see your pin are greater than your number of followers <<<TWEET THIS
  • Promoted Pins Perform Long After Campaigns End <<< TWEET THIS

The beauty of Pinterest lies in the layout and the quality of the content.

You can segregate different aspects of your business into boards so that there’s no jumble of content. Pinterest users are always shown the most popular content so it highly favours high quality images.

A recent feature introduced by Pinterest is a whole new step forward for users. As they describe it, their “crazy-fun new visual search tool” allows users to zoom in on part of the image to search for similar images like it.

So say for instance there were a few different products in an image and you want to know more about the lamp in the background or the bangle a model is wearing? The new search tool means you can zoom in on the image to look further into one particular aspect. Pinterest’s advanced image search then shows you similar images from around Pinterest. 

visual-search-results-blogFor businesses, this means making your images look appealing as possible to a shoppers eye is critical.

PINTEREST USERS ARE SEARCHING TO PURCHASE

No matter what industry you’re in, if you’re looking to convert your fans to paying customers, ensuring that your products are available all over Pinterest can mean the difference between “I’m just looking” to “here’s my money”.

The ‘Buyable Pin’ option was a bit of a game changer for Pinterest and they were the trail blazers in the social e-commerce movement. The path to purchase is as simple as a couple of clicks, check out their video below:

MAKING YOUR IMAGES STAND OUT

A handy resource to create images for Pinterest is Canva. We use it to create all images for our blog and social media. If you’re reading this and fearing about your lack of photoshop skills, Canva makes it easy to design images perfect for Pinterest. 

Some tips for the ultimate image on Pinterest:

  • Images without faces get re-pinned 23% more
  • 75% of Pinterest Usage Takes Place on Mobile Devices
  • The best images are tall and narrow. The ideal size is 736 pixels wide x 1104-2061 pixels high

PUTTING YOUR PINTEREST POSTS ON STEROIDS

To help your Pins stand out, Pinterest use ‘Rich Pins’.

Rich Pins are posts that have extra information attached to them and they drastically help the conversion process.

There are 6 types of Rich Pins:

  • App Pins: they include an install button, so Pinners can download your app without ever leaving Pinterest. (For now, App Pins are compatible with iOS apps only.)
  • Place Pins: they include a map, address, and phone number.
  • Article Pins: they include headline, author and story description, helping Pinners find and save stories that matter to them.
  • Product Pins: they include real time pricing, availability and where to buy.
  • Recipe Pins: they include ingredients, cooking times and serving info to get Pinterest cooks excited to hit the kitchen.
  • Movie Pins: they include ratings, cast members and reviews to help Pinners learn about new flicks.

Depending on which Rich Pin you need to install, they can be done in varying degrees of difficulty. To help, we’ve created this handy guide to show you through the process.

Your turn! Will you start to integrate Pinterest in to your Social Media Marketing process? Do you see it as a good avenue to improve your conversion rate? Tell us in the comments!